With the right mindset and the right methods anything is possible!
I love helping my clients completely re-frame what networking is so they love to do it and get results from it.
So, here are some insider secrets for you…
Number 1: Show Up For Yourself To Be Magnetic To Ideal Clients
You must show up for yourself hundred percent before you go networking. I call this treating yourself like a VIP client. So what exactly does that mean?
It means that you must make sure you feel seen, valued and heard before you go out and see, value and hear other people.
As women, we are programmed to take care of everybody first and give ourselves the last crumbs of our own energy, which is a recipe for burnout. When you show up for your own needs, desires and emotions, you feel good and valued.
Showing up for yourself creates a positive energy that people can feel and it helps them trust you to show up for them if they are in the market to hire you.
Like I teach my clients, it doesn’t have to take very long to show up for yourself. It could mean just making sure that you are fed, hydrated and have made some time to do some things that you love.
For example, I started a brand-new hypnotherapy business and coaching practice for women business owners in Reno many moons ago, and I knew one person there when I started. (I moved out there for love. It’s a long story. Learned a lot. It didn’t work out… Anyway, back to the article 🙂 ). Before I would go out networking, I would eat a healthy meal, took my vitamins, did some yoga poses, and would pull out my guitar and play my favorite song Grace.
By the time I was out in the world, I felt great! Because I had focused on myself, made myself feel valuable so I could go out and listen to others, show up for others and share about what I do.
This was a powerful discovery and from then on, whether I am speaking in front of a room of thousands of people, or talking to a VIP one-on-one client, I make sure that I have shown up for ME. So, I invite you to make a list of things that you can do to show for yourself that make you feel seen, love and heard before you go networking .
Number 2: Lead With The Give
It’s a magical treasure hunt. So many people wait until someone is their client to show them their beauty and power as a person that can support them. “Leading with the Give” means that you go out and network to serve people, to listen to them, to support them, and to see it’s a good fit to invite them to have a conversation with you (about your services) that could lead to a sale.
Networking is not just to get clients. It is also to create a community – so you can feel supported and people can support you. I call this building business friendships!
My grandfather loved shooting video of the family, but he also loved all human beings and would turn his camera on unsuspecting passersby and start interviewing them. We have so much footage of people we don’t know. But what I learned from my grandfather was that everybody is fascinating and valuable and worthy of your attention.
You are valuable and worthy of other people’s attention. Since there are only so many hours in the day and so many minutes within a networking opportunity, how can we assess who is a good person to connect and spend time with?
Number 3: How To Discover Who The Treasure In Your Treasure Hunt Is
While networking, you are looking for ideal clients, potential promotion or referral partners, maybe, even speaking opportunities. There are infinite gifts that can come out of networking.
The Universe gives us things through people – the more people we are around and engaging with, the more opportunities that will come to us.
The more accessible you are to people, the more people that can find you and pay you for your work.
I always tell my clients to trust their intuition and also do some real-world research.
You might find that when you are networking, there are people you are naturally drawn to.
Go talk to those people and connect with them. I like using this icebreaker by asking people “what are you really passionate about right now?”
If you want a creative way to ask them what they do, you can ask “how do you share your brilliance in the world?”
If you wanted to discover what someone is struggling with once the conversation has already started and see if you might be able to support them, you can ask “if you had a magic wand that would wave away any challenges in your business right now, what would it be?”
You also have people drawn to you that want to connect (especially since you are magnetic because you treated yourself like a VIP client before you go out and network :)).
You can use the same kind of questions to connect with these folks. Your job is to make people feel seen, valued and heard and for ideal clients, you might discover that this is really a conversation of you supporting them. If it feels like they need your support, you want to invite them to have a free consultation/strategy session or some way for you to discuss with them how you may be able to help them.
If it feels like it’s a good match and this person may really benefit from your gifts and talents, you want to ask “would you like to connect so I can share with you the ways I can help you get the results you desire?”
If it seems like they want to hear about how you can support them right then and there, GO FOR IT. If there is no time to have this conversation at the moment, set up a phone call instead, which means you want to have your calendar always available.
If it is clear that this person is not a match as a potential client but could be a match as a promotional partner (as someone who wants to refer people to you), or just someone that seems amazing that you would like to create a business friendship with, then here’s what you do…
You invite them to have a phone conversation with you and you could say “would you like to set up a phone call to see if there’s a way we can support each other’s businesses?”
When you set up that meeting, it could be 30-min, 45-min or an hour call. Make sure to let them go first so they can talk about their business. Why is it important that you go last? Because, they may actually also be an ideal client who needed to hear more about what you do. In that case, double score! You may find yourself a client and someone who loves to promote or refer you. 🙂
One way you can tell if someone also has the “lead with the give” mindset is if they ask you about you (this is important for potential promotional partners, referral partners and business friendships).
If they spend the whole entire conversation talking about themselves or trying to sell you something, then they are not a match for you because you want to partner with a person that loves supporting people and would be an ideal resource for your people as well.
It’s actually quite fun when you go out and meet with people who lead with the give. Make sure to assess the people you’re having conversations with and don’t get trapped listening to someone telling you how wonderful they are for hours.
Here are great ways to get out of those conversations…
“I’m going to grab some hors d’oeuvres, great talking to you!”
“Wow, you really enjoy the sound of your voice, don’t you?” – OK, that’s a joke! 🙂
“Oh, I see a colleague I like to say hi to, it was great talking to you!”
All of these networking tips are pointless if you do not follow up, make appointment to talk and have those conversations.
Your energy is your best salesperson – people want to feel what it’s like to be around you before they buy from you, promote you, invite you to speak, or offer you wonderful opportunities.
Most people avoid follow-ups like the plague, but the people who are following up are the ones getting the clients and the opportunities. So be one of those people. Make sure you get the contact information of the people that you meet and follow-up, follow-up, follow-up!
Do you wish there’s an easier way because you don’t like going out in the world to go networking?
You’re in luck! Yes, there is an easy, hassle-free way! It’s called phone networking. I created this way of networking because I have clients all over the world that couldn’t leave the house to go networking because they have kids, they had a hard time finding a group that they resonated when they went out networking, or they’re just too shy to go out and talk to people.
So, I created Women’s Success Tribe, an international community of heart centered business women who love to support each other in creating success!
The great thing about this networking is that you are sorted into small groups of 2 or 3 members.
Each person is given an opportunity to talk about what they do and what kind of support they’re looking for. This kind of networking has a magical quality. The right people always get sorted into the right groups to create the right opportunities. People have gotten speaking engagements, new clients, articles written about them, invitations to be in telesummits, opportunities to collaborate, and met friends that they will have for life. It’s all about profitable results networking!
I invite you to come and join us at Women’s Online Networking and become a pioneer member for free!
Click here to get started!
Have a great time networking! Remember, whether you are doing it in person or over the phone, never forget that your energy is a gift in people’s lives.